EMPLOYED BY:   Stringfellow Investment Specialists

Stringfellow.co.za 

As Head of Digital Innovation and Marketing at Stringfellow Investment Specialists I was responsible for all content output whether internal or external-facing and across all channels.

Stringfellow required a full brand overhaul and new marketing strategies when I joined, implemented across channel with a mobile first approach to grow databases and business. I played an active role in strategic direction, content design & creation, front-end web development and campaign management through various channels.

At Stringfellow we identified the commonalities related to customer purchase paths and strategically built our campaign content to meet the individual at the point of highest purchase intent. All design efforts were structured to enhance the customer experience and we achieved great success with a limited budget.

Responsibilities:

Strategy | UI Design | UX Design | Technology Innovation | Social Media campaign design and management | Email Marketing (Internal database and External) |  Testing | Tracking | Reporting | Team Mentorship 

Highlights:

Stringfellow had the following stand-out results in 2018:

• Stringfellow Capital was born and facilitated several institutional projects. I was part of the growth team since inception and managed all marketing collateral 
• Stringfellow Advisory Services tripled its advisor base from digital leads linked to campaigns such as the example on this page.  This meant an increase of 74% in Assets Under Management to approx. R1 Billion over the period 
• Incorporated Video and Podcasting channels and worked on Financial Advisor personal profiles 
• Managed external agencies – AdWords and database growth strategies yielding successful results
• I managed Stringfellow’s website migration and integrated performance enhancements = 59% performance improvement 
• Increased New website users by 372% and grew our returning user base 
• Page views were up by 258.36% 
• Increased website conversions by 47.19% from previous year