EMPLOYED BY:   NATIVE VML

Multiply.co.za | Full Brand Re-launch onto as a stand-alone brand

As Senior Account Manager I managed various internal teams (UI, UX, Strategy and Social media) in the fulfillment of Momentum’s daily digital needs.

Highlights:
In 2017, I was part of a team of three who Delivered the supporting digital business strategy for Momentum to split Multiply into a separate website and assisted Momentum’s digital department to re-brand and re-craft all content under an intensly pressured deadline.

Responsible for output:

– Full Website Design – Managed and helped craft the layouts, HTML and CI
– UX Design – Worked directly with the UX designer to build the optimal flows and screens
– Strategy – Further developing the initial plans and fleshing out the Reason and logic to fulfil this major shift for Momentum to decouple their rewards program, similar to how Discovery Health have managed their Vitality scheme. 
– Content: Total overhaul of pre-existing graphic content